Timeshare companies find it convenient nowadays to announce write downs instead of suffering from the ensuing financial difficulty they have with their timeshare businesses. Timeshare owners themselves find it a timeshare relief to get rid of their packages instead of keeping them during this financial breakdown.
The Starwoods Hotels and Resorts Worldwide, Inc. announced its fourth quarter financial report. They included the write down amounting to $362 million which is comprised by the raw land for the supposed timeshare complexes, allowance on price cuts for existing timeshare packages, and goodwill for past purchases for the timeshare division. They will no longer use the land for the complexes and they will also cease other timeshare constructions that have been planned.
The chief Financial Officer of the company, Vasant Prabhu, explained that they found it a beneficial adjunct to include timeshares in their business because it provided them with a good return of investment as well as a good spread of their capital. However, the current economy is not that receptive to the timesharing system nowadays causing the slowdown of the business. And so capitalization for timeshares is not a very good option causing Starwood to forego their timeshare business.
This is not the very first write down experienced by the timeshare industry. Marriott International, Inc. also declared write down about five months ago. This just shows that not only the timeshare owners trying to get rid of their timeshares are finding it hard to keep their timeshares, timeshare companies also experience the same financial difficulty.
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